Built by a working florist

Propose, book, and get paid. Know your real profit.

Florin is the business behind your events. From the first proposal to the final payment, it tracks your real cost and true margin, so you know exactly what you made on every wedding, gala, and celebration.

Start free
For freelance florists, studios, and full floral production companies.
See it work

The whole tool, in one look.

Florin

Every flower, its true price

162 varieties, priced per stem from your invoices.
Rose, red$1.60/stem↑ 33%
Ranunculus$2.10/stem
Hydrangea$4.25/stem
Eucalyptus, silver dollar$0.95/stem
Peony$6.80/stem

The margin, on every arrangement

Build a recipe. See what it costs and what it earns.
Bridal bouquetRecipe
Your cost today$42.10
You charge$95.00
Margin56%

Scan the invoice, prices update themselves

No typing. Florin reads every line.
Reading this week's invoice...
Roses, red$1.20$1.60↑ 33%
Ranunculus$1.85$2.10↑ 14%
Eucalyptus$0.90$0.95↑ 6%

See where prices are headed

Every flower, month over month, so you price ahead.
Rose, per stemthis year
$1.60 ↑ 33% since January

Every order, in one place

Walk-in, call-in, and web orders together.
Walk-in
Bridal bouquetPickup today, 3 PM
Ready
Web
Vase arrangement, PlusDelivery, 11 AM to 1 PM
New
Call-in
Dried bouquetOut for delivery
On the way
Why it exists

Made by a florist, for florists who want to make money.

Florin was built inside a real flower shop, by someone tired of pricing by gut and hoping the numbers worked. Every feature had to earn its place in a working shop first. The flowers still come first. The business finally keeps up.

See the profit on every event, not a guess
Price ahead of the market, every season
Founding florists

Be one of the first.

Two plans, priced for every florist.

Founding prices for the first florists in. Every plan starts with a free trial.
Not sure which plan? Take the 60-second quiz
Most popular
Freelance
Everything to win the event and get paid
$69$39/mo
Founding price
Start free
  • Up to 10 events a month
  • Proposals, quotes, and simple invoices
  • Get paid online, deposits and balances
  • Clients and lead capture
  • Flower library and recipes, costed to the stem
  • Price Trends
  • Payment reminders
  • 50 wholesale receipt scans a month
  • 1 user
Production
For studios and production companies at volume
$159$89/mo
Founding price
Start free
  • Everything in Freelance, plus
  • Unlimited events
  • Profit: what every event kept you, across your whole book
  • Crew portal for your freelancers
  • Day-of QR clock-in and hours
  • W-9s and paperwork on file
  • In Store order desk: walk-in, call-in, web
  • Delivery routes and printable run sheets
  • More team seats
  • Your own branded client subdomain
  • Unlimited wholesale receipt scans
Start free for 7 days. Cancel anytime. Founding prices locked in.

What you get

Proposals they say yes to

A moodboard, a palette, and a clear price. Send it, get it approved, and take the deposit.

Every recipe, costed

Your flower library and recipes, with real cost and true margin on every stem.

Paid on time

Deposits, balances, and automatic reminders, so the money shows up without the chase.

Profit you can see

What each event made you after flowers, rentals, and labor. Know which jobs actually make money.

See it coming

Watch every flower price move.

Florin charts each variety month over month and holiday over holiday, so you quote ahead of the market instead of chasing it.

Rose, per stemthis year
$1.60 ↑ 33% since January

Fewer tools, more margin

Florin does the job of a whole stack of apps, for one login.
Workflow
Florin
Doing it another way
Proposals, e-sign, and deposits
Built in
A separate proposal tool
Recipes costed to the stem
Built in
Spreadsheets and guessing
Event-level profit
Built in
You find out after the season
Client CRM and leads
Built in
Another monthly subscription
Invoices and online pay
Built in
Two more tools stitched together
Crew hours and W-9s
Built in
Texts and a shoebox

Works with the tools you already use

SquareGoogle CalendarGmailQuickBooksInstagram
“
Beautiful work should be profitable.
The founder
owner of a working Chicago flower shop

Questions, answered

How much does Florin cost?+

Founding plans are $39 and $89 a month for the first florists in. Regular prices are $69 and $159. Your founding price stays locked for as long as you keep your plan. Every plan starts with a 7-day free trial. Cancel anytime before it ends and you pay nothing.

Do I need to be technical?+

No. If you can take a photo of a receipt, you can run Florin. Your top 25 flowers come pre-loaded, so you are costing recipes the same afternoon.

Can I cancel anytime?+

Yes. There are no contracts, and you can change or cancel whenever you like. One thing to know: your founding price holds as long as you stay subscribed. If you cancel and come back later, you return at the regular price.

Does it work for my kind of business?+

Florin is built for florists who do events, from freelancers working from home to studios and full production companies running weddings, galas, and celebrations.

Is my data safe?+

Your prices, recipes, and clients are yours. They are private to your shop and never shared.

What if I already use Square or QuickBooks?+

Keep them. Florin works alongside Square, Google Calendar, Gmail, and QuickBooks.

Stop guessing tonight.

Build a proposal, cost it to the stem, and see what the event makes you before you ever send it.

Start free
7 days free. Cancel anytime.