Built by a working florist

Propose, book, and get paid. Know your real profit.

Every stem in this centrepiece has a cost, a season, and a margin. Florin knows all three.

A low, wide centrepiece of butter and peach garden roses, rust celosia, blush scabiosa, ranunculus and trailing amaranthus in a speckled stone footed bowl.
Garden rose, butter$4.10A stem, from Mayesh. You use nine.
This centrepiece38% marginSeven points under your target
Scabiosa, blushIn seasonCheapest through late June
Celosia, rust+18%Since June. It is in four of your recipes.
Amaranthus, trailing−6%$1.85 a stem, DVFlora
Start free
For freelance florists, studios, and full floral production companies.
See it working

The whole tool, in ninety seconds.

Click through the real thing with a sample shop’s numbers already in it. No account, nothing to install.

Nothing you do in here is saved.
Florin
Pricing
Flower Library
Recipes
Quick Calc
Price Trends
Money
Bills
Profit

Flower library

Your flowers, priced per stem. Costs update when you scan an invoice.

Average cost$3.92
Rising14
Varieties63
Priced63
FlowerPer stemType30 dayWholesaler
Celosia, rust$3.40Texture+18%Local farm
Garden rose, butter$4.10Focal+9%Mayesh
Scabiosa, blush$2.20Accent−11%Mayesh
Amaranthus, trailing$1.85Texture−6%DVFlora
Why it exists

Made by a florist, for florists who want to make money.

Florin was built inside a real flower shop, by someone tired of pricing by gut and hoping the numbers worked. Every feature had to earn its place in a working shop first. The flowers still come first. The business finally keeps up.

See the profit on every event, not a guess
Price ahead of the market, every season
Founding florists

Be one of the first.

What you get

Proposals they say yes to

A moodboard, a palette, and a clear price. Send it, get it approved, and take the deposit.

Every recipe, costed

Your flower library and recipes, with real cost and true margin on every stem.

Paid on time

Deposits, balances, and automatic reminders, so the money shows up without the chase.

Profit you can see

What each event made you after flowers, rentals, and labor. Know which jobs actually make money.

See it coming

Watch every flower price move.

Florin charts each variety month over month and holiday over holiday, so you quote ahead of the market instead of chasing it.

Rose, per stemthis year
$1.60 ↑ 33% since January
What your client sees

And this is what they open.

Three finished looks, your logo, your colour. Sent as a link, signed in the browser, and paid without a phone call.

Structured
Numbered sections

Clean and corporate. For the hotel, the gala, the client who wants a line by line scope.

Editorial
Serif and centred

Warm for weddings. A moodboard, a palette, and a price that does not break the spell.

Lookbook
Full bleed photographs

A magazine feel, for work that sells itself on the picture rather than the paragraph.

Your client can add or remove the optional items herself, so the arch she was unsure about stops being a phone call.

Fewer tools, more margin

Florin does the job of a whole stack of apps, for one login.
Workflow
Florin
Doing it another way
Proposals, e-sign, and deposits
Built in
A separate proposal tool
Recipes costed to the stem
Built in
Spreadsheets and guessing
Event-level profit
Built in
You find out after the season
Client CRM and leads
Built in
Another monthly subscription
Invoices and online pay
Built in
Two more tools stitched together
Crew hours and W-9s
Built in
Texts and a shoebox

Works with the tools you already use

StripeGmailGoogle Calendar
“
Beautiful work should be profitable.
The founder
owner of a working Chicago flower shop

Two plans, priced for every florist.

Founding prices for the first florists in. Every plan starts with a free trial.
Not sure which plan? Take the 60-second quiz
Most popular
Freelance
Everything to win the event and get paid
$69$39/mo
Founding price
Start free
  • Up to 10 events a month
  • Proposals, quotes, and simple invoices
  • Get paid online, deposits and balances
  • Clients and lead capture
  • Flower library and recipes, costed to the stem
  • Price Trends
  • Payment reminders
  • 50 wholesale receipt scans a month
  • 1 user
Production
For studios and production companies at volume
$159$89/mo
Founding price
Start free
  • Everything in Freelance, plus
  • Unlimited events
  • Profit: what every event kept you, across your whole book
  • Crew portal for your freelancers
  • Day-of QR clock-in and hours
  • W-9s and paperwork on file
  • In Store order desk: walk-in, call-in, web
  • Delivery routes and printable run sheets
  • More team seats
  • Your own branded client subdomain
  • Unlimited wholesale receipt scans
Start free for 14 days. Cancel anytime. Founding prices locked in.

Questions, answered

How much does Florin cost?+

Founding plans are $39 and $89 a month for the first florists in. Regular prices are $69 and $159. Your founding price stays locked for as long as you keep your plan. Every plan starts with a 14-day free trial, one per account. Cancel anytime before it ends and you pay nothing.

Do I need to be technical?+

No. If you can take a photo of a receipt, you can run Florin. Your top 25 flowers come pre-loaded, so you are costing recipes the same afternoon.

Can I cancel anytime?+

Yes. There are no contracts, and you can change or cancel whenever you like. One thing to know: your founding price holds as long as you stay subscribed. If you cancel and come back later, you return at the regular price.

Does it work for my kind of business?+

Florin is built for florists who do events, from freelancers working from home to studios and full production companies running weddings, galas, and celebrations.

Is my data safe?+

Your prices, recipes, and clients are yours. They are private to your shop and never shared.

What if I already use Square or QuickBooks?+

Keep them. Florin is not a point of sale and it is not bookkeeping, and it does not try to be. It handles your proposals, your pricing, and what each event actually made you. Florin connects to Stripe so your clients can pay you, and to Gmail and Google Calendar.

Stop guessing tonight.

Build a proposal, cost it to the stem, and see what the event makes you before you ever send it.

Start free
14 days free. Cancel anytime.