Built by a working florist

Know your true cost. Price for profit. Never guess.

Florin is the business brain for florists. Your real cost, your true margin, and where flower prices are headed, on every arrangement you make.

For retail, wedding, event, and in-home florists.
See it work

The whole tool, in one look.

Florin

Every flower, its true price

162 varieties, priced per stem from your invoices.
Rose, red$1.60/stem↑ 33%
Ranunculus$2.10/stem
Hydrangea$4.25/stem
Eucalyptus, silver dollar$0.95/stem
Peony$6.80/stem

The margin, on every arrangement

Build a recipe. See what it costs and what it earns.
Bridal bouquetRecipe
Your cost today$42.10
You charge$95.00
Margin56%

Scan the invoice, prices update themselves

No typing. Florin reads every line.
Reading this week's invoice...
Roses, red$1.20$1.60↑ 33%
Ranunculus$1.85$2.10↑ 14%
Eucalyptus$0.90$0.95↑ 6%

See where prices are headed

Every flower, month over month, so you price ahead.
Rose, per stemthis year
$1.60 ↑ 33% since January

Every order, in one place

Walk-in, call-in, and web orders together.
Walk-in
Bridal bouquetPickup today, 3 PM
Ready
Web
Vase arrangement, PlusDelivery, 11 AM to 1 PM
New
Call-in
Dried bouquetOut for delivery
On the way
Why it exists

Made by a florist, for florists who want to make money.

Florin was built inside a real flower shop, by someone tired of pricing by gut and hoping the numbers worked. Every feature had to earn its place in a working shop first. The flowers still come first. The business finally keeps up.

Know your real margin, not a guess
Price ahead of the market, every season
Founding florists

Be one of the first.

Pricing that grows with you

Founding prices for the first shops. Every plan starts with a free trial.
Solo
Know if you're making money
$19/mo
Founding price
Start free
  • Flower library, top 25 loaded
  • Recipe cost + true margin
  • Quick-quote calculator, on the go
  • Invoices + online payments
  • Scan up to 3 invoices a month
  • A taste of the AI assistant
  • 1 user
Most popular
Shop
Run the whole shop, effortlessly
$39/mo
Founding price
Start free
  • Everything in Solo, plus
  • Unlimited invoice scanning
  • Order sheets + wholesale ordering
  • Delivery routes + accountability
  • Web orders in one inbox
  • Team logins + shift reports
  • AI assistant for pricing + orders
  • Up to 5 users
Studio
Know your data, grow on purpose
$79/mo
Founding price
Start free
  • Everything in Shop, plus
  • Price trends + benchmarks
  • Events + proposals suite
  • Full AI assistant + copy
  • Your own storefront website
  • Unlimited users
Start free. No credit card. Cancel anytime. Founding prices locked in.

What you get

Every recipe, costed

Your flower library and recipes, with real cost and margin.

Price every stem

Scan an invoice and prices update themselves.

Deliveries and routes

Plan the day and know who delivered what.

Orders and scheduling

Walk-in, call-in, and web orders in one place.

See it coming

Watch every flower price move.

Florin charts each variety month over month and holiday over holiday, so you price ahead of the market instead of chasing it.

Rose, per stemthis year
$1.60 ↑ 33% since January

Fewer tools, more savings

Florin does the job of a shelf full of apps, for one login.
Workflow
Florin
Doing it another way
Recipe costing and margins
Built in
Spreadsheets and guessing
Wholesale invoice tracking
Built in
Typing every line by hand
Proposals and invoices
Built in
Square plus DocuSign ($25/mo)
Client CRM
Built in
HoneyBook ($39/mo)
Scheduling and routes
Built in
Calendly ($10/mo)
Online store
Built in
Shopify ($39/mo)

Works with the tools you already use

SquareGoogle CalendarGmailQuickBooksInstagram
Beautiful work should be profitable.
The founder
owner of a working Chicago flower shop

Questions, answered

How much does Florin cost?+

Founding plans are $19, $39, and $79 a month, locked for the first 100 shops. Every plan starts with a free trial and no credit card.

Do I need to be technical?+

No. If you can take a photo of an invoice, you can run Florin. Your top 25 flowers come pre-loaded, so you are costing recipes the same afternoon.

Can I cancel anytime?+

Yes. There are no contracts. Change or cancel your plan whenever you like.

Does it work for my kind of shop?+

Florin is built for retail, wedding, event, and in-home florists, whether you are solo or run a team.

Is my data safe?+

Your prices, recipes, and clients are yours. They are private to your shop and never shared.

What if I already use Square or QuickBooks?+

Keep them. Florin works alongside Square, Google Calendar, Gmail, and QuickBooks.

Stop guessing tonight.

Load your top 25 flowers in ten minutes and see the margin on every arrangement you make.

Start free
No credit card. Cancel anytime.